Exhibiting at a trade show is a fun and exciting time for your business. It’s a great way to put yourself out there and showcase what your team has to offer potential clients.
However, to make sure that your trade show booth displays really capture the attention of those at the exhibit, there are some tips you should follow. That way you can make sure you’re creating a unique and eye-catching display.
If you’re looking for ways to create the perfect trade show booth, keep reading. here are 13 fantastic trade show booth ideas you don’t want to miss!
- Incorporate a Pop-up
When walking about the many trade show booths, you’ll often see pop-up tents outside the exhibits. Pop-ups attract foot traffic without creating inconveniences. And, they create a more intimate space for you to connect with your customers than a classic open-air booth.
- Set Up a Cozy Atmosphere
While visiting a trade show is certainly a lot of fun, it can also be exhausting. One way to stand out from the rest of the booths is to create a cozy space where visitors can relax. You could put out beanbags or offer refreshments to make the booth more attractive to people walking by.
- Teach Your Visitors Something New
One of the reasons people visit trade shows is to learn something. Because of that, you should make sure that your booth is teaching something to the people who stop by. Make it educational and inspiring to draw in visitors.
- Think BIG
We’ve all heard the phrase go big or go home, and that certainly applies to trade show exhibits. Think of ways that you can really make your trade sow booth stand out from the crowd. Big items and extras catch the eye and draw clients to your booth.
- Have Solid Branding
Part of creating a successful trade show boot is to set up a beautiful table with strong company branding. Teams like those at https://rockwayexhibits.com/gallery/10×20/ can help you develop a trade show display that showcases who your company is effectively.
- Offer an Interactive Experience
One of the easiest ways to really get visitors to your booth excited is to offer them an interactive experience. Let them test out your product or really get involved with what you’re displaying. This will make your product memorable and intriguing to visitors.
- Offer Something Exciting
Another great way to draw people into your trade booth is to offer something exciting to those who stop by. Maybe they can enter into a raffle, or perhaps you have a magician on site. No matter what it is, this is a great way to entice people to your trade booth.
- Have Live Music
Did you know that one of the most powerful ways you can attract visitors to your trade show booth is by having live music? That’s right! Music is one of the most powerful forces on earth and is a great way to keep people engaged and energetic.
- Catch People’s Eye
Part of making your business interesting means creating beautiful visuals You could use moving graphics, video content, or simply entertaining lights and colors. Whatever you choose, make sure that you’re creating an eye-catching booth.
- Work With a Professional
While DIYing your trade booth is fun, it isn’t always practical. Sometimes what you need to really take your trade show exhibit to the next level is to use the advice of a professional. Hiring a graphic designer or a trade show specialist can help you design the perfect booth!
- Rent Extra Booth Space
One of the best trade show boot strategies you can implement is actually to rent extra booth space. When you rent extra booth space, you expand the amount of territory that your company takes up. And, it makes your booth stand out. Since it’s so large, it’s hard for passersby to miss!
- Give Out Swag
This goes without saying, but you should always have some swag on hand to give to those who visit your booth. When you hand out swag (ie stuff we all get) you can really make your company stick in the minds of those who visit your booth.
It’s a great idea partly because people love to get free goodies and partly because it gives them something to look at to remember you. For example, if you give out mugs, they’ll think of your company every time they sip their morning cup of coffee.
- Hold a Contest at Your Booth
Contests, raffles, and games are a fantastic way to catch your audience’s attention and get them excited about what your team has to offer. This is for a few different reasons.
For one, it helps them engage with your company and interact with you. Secondly, it gets them excited about what your UPS is. Thirdly, it’s a way to make them remember you and entice them to come back to your both to see if they won!
Create the Perfect Trade Show Booth Design
With these 13 amazing trade show booth ideas, you’re ready to create the ideal custom trade show booth. Pretty soon, you’ll have customers lining up to see what your company has to offer.
Whether you choose to up your swag game, hire some live entertainment, or rent extra booth space, these tips help you make the most out of your trade show time. Pick and choose the ideas that work best for your company and watch the magic happen!
If you found this guide helpful, be sure to check out some of our other articles. We’ve got plenty of other handy tips and tricks that will help you grow your business!