TikTok has been downloaded 1.5 billion times, making it one of the most popular apps you can have on your phone. Its huge audience and relatively low amount of advertisers make it the perfect place to grow your small business.
If you have any doubts about whether TikTok is right for your small business, keep reading to learn the five best benefits of marketing with TikTok.
1. TikTok Has a Huge Audience
TikTok has 100 million active monthly users, not far off from Instagram. The number continues to grow as more people download and fall in love with the unique social platform.
As long as you want to reach 16 to 24-year-olds, you need to be on TikTok.
Plus, when you learn more about the TikTok algorithm, you’ll see just how it works to put your content in front of the right people.
2. Can Reach a Global Audience
TikTok is in countries across the globe, providing you with a platform to reach anyone. If you have a digital product that can be sold and downloaded, you don’t need to worry about shipping costs, or staying local. Advertise on TikTok to everyone who’s interested with the click of a button.
3. Untapped Market
When you think of social media advertisements, you often think of Facebook or Instagram, but hardly ever TikTok. This exact thought process is why TikTok is perfect for a small business looking to make a big impact.
You won’t have as much competition from other brands on the platform. Plus, people browsing TikTok aren’t inundated with ads like you are on Facebook, making them more likely to engage.
4. Some of the Best Influencers
Instagram may have created influencer marketing, but TikTok nails it. The best TikTok marketing strategy is one that always involves an influencer. The quick content makes it easy for TikTokers to promote your brand and reach a large audience.
You can work with local TikTokers in areas you want to sell, without physically having to be there. This gives your potential customers a personal touch that’s often lost on the digital world. It also makes them more confident in buying from you, if a local influencer recommends it to them.
5. Diverse Content
From dancing to mixing paint, TikTok has some of the most diverse content on the web. TikTok is the place to go for online expression and marketing with videos.
If you have a new video idea you’re not sure is going to work, put it on TikTok and see how people react.
Since the videos are shorter, you don’t have to worry about spending too much time making them if they don’t work out. If your new idea does work out, then even better!
Start Marketing With TikTok Today!
Now that you know our five benefits of marketing with TikTok, it’s time for you to get started today! Remember that TikTok has a huge, and growing audience, as well as low competition, making it the perfect start for your business.
Don’t go just yet! If you found this article informative, be sure to read some of our other articles right now.