While traditional marketing techniques may have been the best option for marketing a business in the past, these days, using digital marketing strategies is the best choice. 70% of consumers, for example, say that they want to learn about products through content instead of traditional advertising methods.
If you want to update your marketing plan and start using online marketing, read on. Here are 7 digital marketing strategies that your business should try.
1. Search Engine Optimization
One of the primary digital marketing strategies that you should be using is search engine optimization (SEO).
When using SEO techniques, you’ll improve your site while boosting its presence in search engine results. This can lead to a lot of new visitors coming to your site and showing an interest in your products and services.
If you operate a local business, you should also be sure that you’re using local SEO techniques. Local SEO techniques can specifically help you to increase the visibility of your business in Google Maps and local searches.
2. Content Marketing
Often working hand in hand with SEO, content marketing is another essential digital marketing strategy that your business should be using.
Producing content gives you opportunities to connect with your ideal customers and clients. It can help you to build trust with them and position yourself as an authority in your industry.
While launching a blog is one way to use content marketing, creating video content, infographics, white papers, and other types of content can be helpful as well.
3. Social Media Marketing
Another digital marketing strategy that your business should try is social media marketing.
By being active on social media, interacting with followers, and sharing interesting content, you can build up a following that can allow you to get more customers for your business. If used wisely, social media can allow you to reach a lot of new people and can be helpful for lead generation.
Social media is also free, so this makes it very worthwhile to use by just about any type of business that’s looking for new customers and clients online.
There are many different social media platforms you can use to build a web presence. Facebook and TikTok can both be good options. Instagram can be useful for getting more customers as well.
4. Influencer Marketing
To make even better use of social media, pairing it with influencer marketing is also a digital marketing strategy worth trying. While forms of influencer marketing have been popular in the past in TV commercials and print ads, businesses of any size can now make use of it with social media influencers as well.
Whether on Instagram, YouTube, TikTok, or another social media platform, partnering with an influencer can be a great idea and can allow you to engage more people. Many people are more interested in goods and services if a celebrity or notable person recommends them.
You may want to try finding a relevant influencer to partner with to get more visibility for your business online.
5. Paid Online Ads
When working to build your business online, working to get organic traffic through SEO can be a great long-term strategy. However, running social media ads and pay-per-click (PPC) ads on Google and other search engines can also be a great idea.
Online advertising platforms can allow you to get real targeted traffic in a cost-effective way and can work faster than methods such as SEO. You can often get great short-term results and can get a lot of new customers and leads quickly.
You may want to consider using the Facebook Ads platform or Google Ads to start experimenting with online ads. You can then tweak your ads over time to get more results and improve your ROI. Marketing automation tools like PPC management software enable you to create and optimize ad campaigns on several platforms at the same time.
6. Email Marketing
Email marketing is another key marketing strategy to make use of when building your business online. With email marketing, you’ll work to collect the emails of customers and leads and will then use email automation tools to communicate with them and build a relationship.
Whether you want to cultivate leads and turn them into paying customers over time or you simply want to foster more brand loyalty and get repeat purchases, using email marketing can help. Automation tools can be especially beneficial for cultivating leads and customers in a consistent and smooth way while getting more purchases.
7. Mobile Optimization
Particularly if you operate a local business, it’s essential that you optimize your website for mobile devices. Many people use their phones to look up goods and services in their area, and if your site isn’t optimized for mobile, it will be less likely to appear in search engine results.
Be sure that you have a mobile-optimized website and that you use a responsive design to ensure that it looks great and has fast performance on mobile devices.
When optimizing your business website for mobile, you should also optimize for voice search as well. Many people make searches with their voices when on mobile devices.
Building Your Business With These Digital Marketing Strategies
If you want to get more website traffic and find more customers for your business online, you should start trying some of the digital marketing strategies listed above. Using SEO, building a social media presence, and running online ads are some of the best ways that you can get new customers and build a stronger brand online.
Are you hoping to learn more online marketing tips and techniques? Start reading the rest of our blog now to find more useful marketing articles and guides.