Once you make a video you want to upload to YouTube or any other video sharing platform, the next step is promoting that video. You can’t just upload a video on a video sharing platform and hope it gets views. You need to market it and promote it so that it can reach a wider audience. Many people think that this is a daunting task, but they fail to realize that a little effort goes a long way.
Promoting your video is as important as the amount of effort you put into the creation of your video. There are a number of online YouTube video maker websites you can visit for inspiration on creating your first video.
There are a few things you need to keep in mind before promoting your video. Why are you promoting your video? Do you just want more views on the video, or do you want more views on your channel itself? Are you trying to make a viral video? Do you want to spread awareness of your channel, brand, or reach a certain goal? All these things need to be thought about before promoting your video.
Here are 5 tips that will help you promote your videos better:
Where to post your videos
Most people post their videos and start their channel on YouTube, but there are other videos hosting sites as well. YouTube might be the world’s most famous video hosting site and the first pick of many aspiring online video content creators, but there is also InVideo, Vimeo, Jetpack Video, Dailymotion, etc.
It is up to you to decide which site is the best for your content. Each video hosting site has a few pros and cons when it comes to hosting your videos. Going through the terms and conditions will give you a good idea of what you can and cannot post there. It will also give you an estimate of what you will be earning on those sites.
You can also upload your videos on two different video hosting sites. This at the end depends on what the user will be posting and the kind of response they desire to receive towards their videos.
You might be wondering why SEO? That is mostly used in websites and articles. Yes, SEO is used in articles to get a better ranking on Google, and search engines cannot read a video. But, search engines do read any text associated with the video such as the title, description, and even the tags.
The thumbnail of the video is the first thing most people see even before the title. You can use a number of online websites and tools such as a YouTube promo video maker to craft a thumbnail that contains the keywords your viewers could be looking for.
The title of the video should contain the same keywords as the description and tags. This optimizes your video and search engines will direct users to your video when they search for similar keywords. Keep your title simple and easy to understand while incorporating the keywords.
The description is where you give a summary of the entire video. It should be between 150-160 characters long. This is a great place to give a detailed summary of the video while using your chosen keywords. The better you explain the video, the better the chances are for it to show up in the right context.
The tags portion of the video is where you can place the keywords you have chosen. You can add 4-5 keywords here that can help boost the reach of your video.
Where to place your video
This is for people who wish to showcase their videos on their own websites. Make sure your video is the first thing people see when they visit your website. Allowing people to view your video on your own website as well as on video hosting platforms gives you a chance to add more context to the video.
- Make sure your video only plays when clicked on as most people find autoplay very annoying.
- Make sure there is ample space between the video player and the text you wish the viewer to read.
- Make sure you have ample social media sharing options for visitors to share the website as well as the video to a larger audience.
Share your video
Once you upload your video on your video hosting site of choice, make sure to promote it on other sites as well. Find websites or blogs that share a similar context as your video and share the link of your video on it. You can use forums like Reddit to promote your video. Just make sure to not spam and add some context to the link you provided.
Keep track of your video analytics
Every video hosting site gives the user an analytics tool. This is where the user can see how many people watched their videos. How much of the video was watched on an average scale? From which part of the world the most engagement came from? The likes, dislikes, comments, shares on each video can be seen here.
This analytics tool is something you need to keep track of to know exactly how your videos are doing. With this tool, you can fix the flaws that are preventing your videos from reaching a wider audience.
The above-mentioned tips will help you to promote your video online with ease. Remember, poorly promoted, and you won’t get any views on your video even after a month of being online. But, if promoted smartly, you could easily have several thousand views in just a few hours.