Content creation is one of the most freeing jobs that you can have. Whether you create digital art, manage social media, or are a video content creator, you are often at liberty to set your own schedule and prioritize the kind of media you want to put out there.
But that freedom can come with its own problems.
Chief among these is time. Or rather, budgeting enough of it to create quality content on a consistent basis. To help you on that course, here are 4 ways to find the time to make successful content.
Set a Schedule and Stick to It
The biggest hurdle that creating content on your own introduces is the temptation to procrastinate. Not only does this tend to push your production back, but chronic procrastination causes excess stress and is linked to health problems.
To mitigate this issue, it is essential to block out time to focus on creating content. If content creation is your job, you need to treat it just like any 9-5 by showing up to work at the same time every day. This will help you form the working habits you need to be effective.
Create Content in Batches
Even if you’re diligent in blocking out time to create content, life can always get in the way. Sick days, family emergencies, internet outages, and the like can all lead to production delays that are out of your hands.
That’s why you should always create content in patches, rather than one piece at a time. Producing this way gives you a safety net should delays arise so you can keep putting out the consistent content that the almighty algorithm favors.
Stretch Content Further
Spreading the same piece of content to multiple channels is a great way to get more bang for your buck.
A podcaster, for example, could take the subject matter and content from an episode and rework that into a blog post, a YouTube video, and content for their social media channels.
Not only does this boost the amount of total content you’re putting out, but cross-promoting over multiple channels helps you to boost your exposure and maximize the impact of each piece of content you produce.
Outsource Tasks Not Related to Content Creation
Being a successful content creator depends on more than just producing great content. There are myriad support functions that need to be performed to help ensure your success.
For example, you might be a great pod-caster, but less-than-stellar at graphic design. In a situation like this, outsourcing banners and promotional art can save you a lot of headaches and achieve a better effect than you would be able to manage on your own.
At higher level production, reliable IT service becomes a consideration as well. And most content creators don’t moonlight as IT specialists, so this is another area where bringing in a dedicated expert would be to your benefit. To see if investing in managed IT services is the right choice for you, click here to learn more.
Set Yourself Up for Success
Content creation can be both fun and financially rewarding. But as with any form of self-employment, your success ultimately relies on your ability to hold yourself accountable.
These tips can help you find the time to focus on creation, but it falls to you to take the initiative.
And remember, new problems often arise with success. To meet these challenges as they come, be sure to keep up with all of our latest content developer tips and guides.