The world of local branding, marketing, and advertising has gone through a serious transformation over the years.
It was not many years ago, that brands use to pay hefty amounts of money to run their ad campaigns over radio and television. Previously, the number of billboards and TV ads influenced the success of a company or a brand in town.
However, in today’s world, digital marketing strategies such as listing in online business directories are on the rise. The relevant ads, products, services, etc are shown only to that audience who are in the need of it. This is called targeted marketing.
Such local branding techniques have shifted the trends of general marketing to more goal-oriented marketing. Companies now directly want to target the audience who will instantly buy a product or hire their service.
So, if you have recently opened a local business, you need to focus on local branding through some of the most effective branding strategies of the decade.
We have some amazing local branding ideas for your business. Read below to find out.
1. Find out who your target client is
The art of developing a successful business by making the long-term goals achievable is by doing in-depth research on your target audience. Find out who your client is, what is he looking for, which ideas will he respond to? These are the questions you must answer from the get-go.
The best way to find out about your target audience is to go as specific as possible with your research. Come up with a clear picture of who your client is. It will help you create a message that your client can connect with.
2. Come up with a unique brand story
While launching a new business, you will always have to face competitors who have been in the local market for years. Yes, it is true that you cannot compete with their experience and assets, but there are certain things in your arsenal that you can use well.
Come up with out-of-the-box selling ideas for your services, products, and overall marketing. Ideas that will leave others in awe.
The best way to communicate with your local audience is to narrate a story that your client can relate to. This will help you build a connection with your clients at an emotional level.
3. Build the assets of your company
The assets that help achieve effective local branding are visual assets. These include a striking and meaningful logo, tagline, and theme of your written assets. Each of these things should tell your brand’s story that your audience can connect with.
You only get a single chance at making the first impression. Do not waste this chance.
4. Know who your competitors are and what they are up to
Have you heard of the phrase, “keep your friends close and your enemies closer”? This somewhat applies to your market competitors as well. You cannot thrive in the competitive market by staying aloof with your competitors.
Do some research on who your competition is and find out how they have achieved a top position in the local market.
Your aim should be to set yourself apart from others. You cannot do it without knowing what your competitors are doing. Research, learn, plan, strategize and implement.
Also read CEH Certification
5. Make your brand as visible as possible
To ensure the life of your brand, it is imperative that you increase your brand’s visibility everywhere possible. Starting from your business cards to flyers to social media pages, your brand should have a prominent presence for your target audience.
Making your brand visible on all the offline and online resources will ensure consistency and proper brand awareness.
6. Use your employees for local branding
Your clients are not the only ambassadors. In fact, your employees and staff can serve as the best brand ambassadors for your local brand. Indulge your employees in your marketing campaign and guide them on how they can fetch you viable leads.
For any company to thrive in the local market competition, the marketers need to ensure that the brand story and message are delivered through the employees.
Make sure you clearly identify and inculcate your brand values into the minds of your workforce and watch your brand grow.
7. Get into smart partnerships
The biggest setback of online marketing is if your target customer is not active online. In such a case, there is no point in collaborating with online influencers or running expensive ad campaigns.
Instead, you should look for traditional ways of delivering your message such as by airing your brand story on the radio or posting ads in the newspaper. Or relying on local referrals.
In The End
To achieve brand awareness you need to adopt all the effective local branding strategies that can help you in the long run.