Everyone would have heard about search engine optimization (SEO) but not everyone knows the real process and functioning behind the whole SEO process. It is a vital tool used in digital marketing to help increase online visibility. SEO is composed of a variety of components, and understanding what they are and how they function is crucial to comprehending why SEO is so essential. In a nutshell, SEO is relevant as it improves the exposure of your site, which means more visitors and chances to turn leads into customers. It is a difficult task to implement SEO by oneself and therefore professional help from experts like Activeseoshield should be taken as it helps in understanding the process in a better way.
Elements of SEO
Keywords are words or phrases that consumers use to locate content online, and that marketers may use to communicate with customers looking for their goods and services. Proper research should be done while selecting keywords and should focus on ones with high search rates. Further, keywords can be used to optimize title of page, URLs, and other elements of page.
Content Is important part of SEO as it is one through which reach and engagement can be increased. For example, if you have a blog reviewing football matches, continuously updating content and being creative helps to engage audience and hold them for long time. Content should have variety and should include elements such as videos, infographics, social media posts and listing.
3. Off page SEO
External optimization activities that take place outside of the platform rather than on it are referred to as off-page SEO. Backlink creation is the most popular off-page SEO technique since reliable backlinks from various websites tell search engines that your page is relevant and high-quality, which creates credibility. There are many methods to create backlinks and some of them include guest blogging, influencers mention and using creative content as infographics.
4. Local SEO
Local SEO is important if are or location of your audience matters and you want people nearby you to visit your site and therefore lead to more conversion. Other local SEO success factors include requesting directory listings, developing location-specific content for your website, and developing pages for your business on Google My Business, Google+, and Google Maps, in addition to using local keywords.
5. Search engine marketing
SEO is a part of SEM umbrella which includes other activities as using google AdWords, social media ads, pay per click strategy and competitive content to attract more audience and gain insights. It helps to increase count of target audience.
All of these factors help your page to rank higher on google search results and therefore more prospects are prone to view your site and may click it if they find it interesting. Effective SEO helps in getting more traffic as well as retaining them with creative methods and activities and provide results in long term and can be measured with the time when SEO was not implemented.