Do you feel that your company or brand website looks how you want it to? If not, you might want to revamp it.
Studies show that as many as 50% of businesses fail within five years. After ten years, only one-third of all companies remain.
While having an engaging website isn’t a golden ticket to success, it can help drive traffic to your site and encourage visitors to stay.
To help you better understand how to boost website engagement, we’ve put together this guide. By the time you finish reading, you’ll have the knowledge you need to transform your site into one that resonates with visitors.
Read on to learn all about how to improve website engagement on your site.
Use a Simple Layout
It’s tempting to go overboard when designing your website. After all, there’s a good chance you have a lot of information you want to get out to the world. Try your best to resist the temptation to go overboard.
Your visitors will enjoy using a website with a simple and clean layout far more than a website with an overly complicated one. Nobody wants to feel like they need a map to use your site.
You can have different pages with a lot of great information, but don’t let things get too complex or messy.
Don’t Make It Difficult to Navigate Around
In addition to the layout, you also want to ensure that anyone who visits your site can figure out how to navigate around without a problem.
There’s a lot of room for creativity in website design, but your navigation menu isn’t the place to go wild. Keep things simple and traditional to ensure that people know how to get around.
Having a descriptive, clear, and easy-to-decipher navigation menu is one of the key aspects of making an engaging website.
Add Frequent CTAs
When you do have a lot of content on your website, it’s easy for people to forget why they clicked on it in the first place. Remedy that by including frequent calls to action all across your site.
Whether you want someone to sign up for a newsletter, purchase a product, or donate to a cause, ensure that you remind them to do that. Regardless of what you want visitors to do, make sure any CTA is clear and easy to see.
Buttons can be a great way to get the most out of CTAs. Just make sure to keep them concise and to the point.
Remember That Less Is More
As we’ve hinted at, less is more in the world of design. From text boxes and images to fonts and color patterns, remember not to go overboard.
Keeping things simple and to the point allows you to draw people’s attention to particular parts of your website. This makes it easier to ensure that visitors end up responding to your CTAs in a positive way.
Sites with a lot of information appear particularly cluttered on phones and other mobile devices. Keeping things simple when designing your site will ensure that it looks good regardless of the platform where someone accesses it.
When you go to search on Google, do you see information and text all across the page? Of course not—all you see is a logo and a search bar, surrounded by whitespace.
Contrary to what design newbies might tell you, whitespace isn’t a bad thing. It also doesn’t have to be white. All it is is space that doesn’t contain text, photos, or other elements.
When used correctly, whitespace (or whatever color space) can make it easier to read the content on your site. It helps people focus on the content you have and also helps separate different sections of your site.
Use the Right Color Scheme
If you’re looking for different ways to stand out, a solid color scheme is one of the best ways to do so. Colors can convey everything from feelings to the mood board of your brand.
Try to pick one or two primary colors to serve as the foundation of the color scheme on your site. You want them to match the tone and look of your brand.
After you do that, pick an accent color. It should stand out from the primary color you choose, drawing people’s attention to it when you use it. Accent colors work great for things like CTAs and links in articles.
Break up Text With Images
If you click on a site and see a massive wall of text, are you going to want to take the time to read through everything? Probably not. Make sure that visitors to your site don’t have a similar experience.
The best way to keep things interesting is by breaking the text up. Images, videos, and graphics are all great ways to do this.
Whether you use your own images or stock ones, the point is to give people’s eyes a break. Using multimedia elements also helps boost website engagement.
Understand What It Takes to Create an Engaging Website
If you’re hoping to grow your business or brand, an engaging website is one of the best ways to do it. However, creating a site that resonates with visitors can be a challenge.
Use this guide to help you out. By following the tips mentioned, you’ll be able to increase website engagement and, in turn, grow your business.
Are you looking to learn more about how to increase user engagement on your website? If so, make sure to check out the rest of our site for more great content like this.