Magento is a content management system for eCommerce purposes. Nearly 35% of digital stores worldwide are based exactly on it. Magento itself is open-source software that belongs to Adobe Inc. As you can guess, it represents numerous ready-to-use modules for CMS. Among them, you can even find some free-of-charge options to boost your productivity. Magento offers a comfortable and transparent dashboard for managing offered goods. What’s more, the page of the online store is easy to manage for both customers and administrators. Among beneficial features provided by custom Magento development are automated catalogue management, multicurrency, a range of languages, and convenient search filters.
Magento-based stores trace the customers` order history and form an inventory of viewed and chosen goods. Thanks to the overall rating and client feedback you can make a well-informed choice as to your purchase. The website navigation and powerful searching tools also add to the popularity of such eCommerce pages.
The advantages of the Magento-based online store
- Search engine optimization: its main aim is to make your website be at the top of the search results. Since online shopping has become an integral part of our lives this feature is of paramount importance. Without paying attention to your SEO strategy it will be impossible to keep afloat for a long time. Remember that the competition in this field is extremely severe. Magento was developed specifically for solving current and potential online commerce issues. Due to this it offers a high page loading speed and simplifies the configuration of CNC and meta tags. Digital stores built on Magento can boast of its flexibility and automation of main operations.
2. Marketing purposes: Magento-based stores will help clients find what they really need. It provides modules that display new products, related and similar products, as well as sets of products, including beneficial deals. Other plugins include forming orders in one click, launching a campaign that takes into account the history of clients` purchases, and many other cool features. All these steps will help you encourage people to buy more goods and increase the average bill of the customers 711719541028.
3. Analytical tools: will help managers and the online store owners to analyze the users` activity on their eCommerce page. Thanks to it you will learn not only what is in demand in general, but also what users search for and add to the list of their favourites more often. This data will help you plan purchases, and develop marketing strategies and advertising campaigns eCommerce.
4. Valuable integrations: Magento stores can be connected with different payment systems, delivery trackers, chatbots, and online managers. Among other things they support all social networks, and popular marketplace and send push notifications. The buyer can contact you through any channel convenient to him or her, and with the help of a single order management system, you can control received orders accurately. It will help you avoid unpleasant situations and improve the quality of rendered services.
Steps to develop a Magento eCommerce Website
- Preparatory stage
It includes a personal meeting of agency representatives and a client. During this conversation, you have to form an inventory of principal goals and objectives as well as the target audience. Among other vital aspects are deadlines and payment. Based on this information specialists search for additional data and define the best market and creative strategies for each eCommerce particular case. This process can also include brainstorming sessions and market intel gathering.
2. Planning stage
Now it comes to working out a tactical strategy for building an eCommerce page. The representative of an agency has to take into account possible risks, challenges, and ways of solving them. During this step, it is essential to create a website map and assign responsibilities to the team members.
3. Website architecture
This phase includes the development of page eCommerce layouts and site navigation. The main objective here is to hit the targeted audience. Professionals are working on UI/UX design to meet even the most sophisticated requirements of the customers and boost the popularity of the page. Design is another vital element of a successful online store. Designers focus on making your website stand out from the crowd and attracting a larger audience. They define the colours, prints, voice, and font of each page.
4. Development step
This stage starts with hosting setup for a future website. Then all previous steps become visible because of bringing them to life using code. When everything seems ready it is essential to conduct QA testing. It is the only way to make sure the code works as it was expected to. If everything is okay, the process of some pivotal integrations starts (ERP, POS, CRM, API, multi-currency, etc.).
5. The website launch
It is the most pleasant part of the whole development process. Now you have to conduct some final testing and publish a website and support. After it, you still have a few things to manage: maintenance, updates, etc. Trace the clients’ feedback and optimize your page if needed.
Now you have a basic understanding of Magento eCommerce websites, their peculiarities, and the development process. If you want to leave your competitors behind it is a must-consider solution!