Is your business struggling to attract customers residing in your community? Did you just set up a new business and want to attract local customers?
There’s an effective solution you can use: local SEO.
Search engine optimization is a marketing technique that enables your business to be visible to people who are using search engines to find products and services. From this, you can tell that local SEO will help your business get noticed by the locals.
But to implement local SEO the right way, you need the help of SEO service providers who have mastered the craft. The big challenge is: how do you find the right provider with so many of them around?
We’ve got the help you need. Read on!
Understand Your SEO Needs
Of course, you already know that your business needs local SEO. However, this isn’t all there’s to know.
If you’re starting from scratch (never had an SEO strategy before) for example, you need are going to be different from someone who has an active SEO strategy. If you already have one, you need to know the parts that need to be improved. This means conducting an audit of your SEO strategy.
Next, what do you need to gain from a local SEO strategy? Increasing local sales is the primary goal for most business owners, but there are goals you can shoot for as well. For instance, you might want to increase the business’s digital presence, increase the return rate of local customers, or build trust with the local community.
When you know what you need, it’s easier to find a local SEO provider who will meet those needs.
Create a List of SEO Providers You’d Potentially Hire
There isn’t a shortage of SEO service providers. However, they aren’t created equal.
You shouldn’t necessarily settle for the first provider you find. This is why it’s important to create a list of about 5 firms you’d potentially work with.
A simple “best local SEO firms near me” search on Google will bring up a list of some of the top-rated firms in your area. If you know business owners who are using SEO services, you can also ask them about their experiences.
With a list, you’re ready to start vetting the agencies and zero in on the right one for your business.
Ask the Right Questions
The questions you ask when interviewing the SEO companies on your list will determine whether you end up with the right agency or just another average agency.
First, you want to ensure that the firm specializes in local SEO. Look around their website and see if you can tell that they have a local SEO service. The website of Beanstalk Web Solutions is a good example of this.
Second, ask about their experience. How long have been they at the SEO game? Can they provide data to show that they have run successful SEO campaigns?
Third, ask what they think about your goals. Are they achievable and with what time frame? Be wary of agencies that are ready to deliver quick results. SEO is a patient marketer’s game!
You Can Find the Right Local SEO Service Provider
A well-crafted local SEO campaign will deliver great sales along with other benefits. However, the success of your campaign will depend on whether you’re working with the right SEO professionals. With this guide, you now know how to choose the best SEO service, provider.