Do you have a business struggling to see the Instagram growth you had been hoping for this year? If so, it might be time to evaluate your strategy.
One way to boost your following on the photo-sharing app is by running contests, posting exclusive content, and using popular hashtags in your industry.
These are just three of the many strategies outlined in this article! We will cover various methods for you to gain followers so that you can ensure your efforts have results.
So if you’re interested in taking your Instagram strategy to the next level, keep reading.
Why Instagram Followers Matter in Business
Instagram followers for a business are important because they make a company’s profile seem more legitimate to potential customers. The importance of having an Instagram following is that this social media platform allows businesses and brands to present their products or services creatively.
The first step you need to take when creating content on your own site is writing about something that will interest your target audience, which would be related to fashion, beauty, foodie trends, etc.
Additionally, one should create posts with clear calls to action so if someone wants information; they know how to get it!
As always, providing value (by giving fresh ideas) increases the likelihood of followers wanting more from you through likes and comments and visiting again, and sharing with friends interested in what you have written.
Calls-to-action can be anything from a form requesting their email address so they may receive information about your product or to buy something.
Once you have created the content on your own site, you need to post it on Instagram to view posts of other users and follow others who are using hashtags related to what you’re posting.
This will create exposure which is always good for anyone trying to grow followers! It’s important not just because potential customers might see your products but also because when people comment positively, this provides positive feedback that increases follower count (and confidence).
In addition, if someone follows another user whose account shares similar interests with yours, then by liking and commenting on theirs as well, these actions provide an opportunity for others to see your account.
The more followers you have, the higher your chance of getting a follower! Reach out to people who might be interested in following you based on information and content they’ve already seen on your page (i.e., if someone’s bio says “fan of Game of Thrones!”) or by offering something exclusive only to those who follow with an incentive such as a coupon code for their next purchase. alternatively, create contests where followers are rewarded with discounts codes or free products just for liking and commenting.
Why Instagram Followers Matter to a Personal Account
Even if you’re not running a business, there is still a reason to have more followers on your personal account. For instance, a personal account can document a journey or share information about certain events.
Having more followers on your personal account means more people have a chance to view what you’re sharing. Furthermore, if you consider becoming an influencer or starting a business later down the road, you can use this following to garner some initial feedback.
Having a group of people you can send test products to is critical for new businesses. If you’re considering being active in the local community and develop your environment, you can garner a following to support your venture.Having many followers as a person of interest is multi-faceted. It’s not just useful for a business.
How to Gain Followers
To gain followers on Instagram, there are a variety of strategies that you can implement to your advantage. Here is a list of the most efficient tactics for gaining followers:
Offer a Giveaway
Giveaways are great to attract a wide range of people.
Alternatively, create contests where followers are rewarded with discounts codes or free products just for liking and commenting.
Use relevant hashtags to promote the posts you share within Instagram to show up more often in people’s feeds. Be sure to include them when tagging other accounts too!
Post regularly, interact with others. Like photos from similar pages, occasionally comment. Anything that will make you seem like an interesting person should be shared.
Engage with your followers by asking questions, using polls or quizzes to get them engaged in the conversation, and then commenting on their posts as well!
Use Various Accounts
for every business you have running on Instagram, each account must have its own unique content. Hence, people know which one they are following (for example, personal vs. company account).
This way, you can grow them separately while still maintaining some connectivity between all of the different aspects of what you’re promoting.
Share Personal Content
This is great for connecting with followers and building relationships with them. Also, it helps give followers an inside look into what goes on in your day-to-day life.
This way, when they see something pop up in their feed (like a promotion or product), they have more of an understanding of why you need their help.
Use Other Social Media
Another good way to build connections and grow your profile is by using Facebook, Twitter, Pinterest, etc., and making sure all URLs redirect back to where the original post was shared, which will likely be your Instagram account.
Engage With Others
If you like a post, use the “like” button or do some more extensive engagement by commenting and then following them. Engagement is the name of the game.
Be Consistent With Posts
It’s important to be regular so that followers know when they can expect new posts from you. This will help establish trust with your audience.
Look for inspiration outside of social media networks. One way to get inspired is by looking at art galleries or museums with Instagram accounts to upload their own work.
However, make sure not to copy these works without permission as it will infringe on copyright laws.
Follow Other Influencers
One of the most effective ways to grow a following is through networking. Find people who share common interests or have similar content as you. Follow tips from Instagram influencers.
Be human about it. Show your personality by sharing what’s going on in your life, whether photos from work events or stories from time spent with friends. The more personal and relatable you are, the easier it will be for followers to connect.
Share Other’s Posts For Nothing in Return
If someone has created something great and shared their thoughts on Instagram, feel free to give credit while posting.
But don’t ask anything in return (unless they agree).
How to Prevent New Followers From Leaving
Oftentimes, businesses find that their new followers are quick to leave. To prevent this to some degree, you must make sure you are engaging with them. Engaging will help build a relationship and keep your followers from slipping away too soon.
Respond to comments: make it clear that their feedback is valued by actually responding to what they have said.
Share photos regularly: this means not only posting when something important happens but also sharing other things going on in your life, whether that’s photos from work events or stories from time spent with friends.
The more personal and relatable you are, the easier it will be for followers to connect. Make sure new posts include hashtags relevant to the content so users can find related content without searching extensively through search results pages. This way, people who follow similar interests as you know about your newest post.
Don’t be afraid of posting personal pictures or videos! Don’t worry about getting too personal because not all posts need to have an agenda. Sometimes, just being yourself is enough.
When you’re learning how to gain followers on Instagram, the best way is to post what you like.
Your Growth Made Easy
Now that you understand the intricacies of gaining followers, you are well on your way to see results. Start now, try the strategies, and you will see the outcome for yourself.
Don’t hesitate to try new things. These guidelines are by no means meant to limit your creativity. Social media growth is best achieved by innovation, so uniquely develop your account.
If you’re interested in learning more about social media and modern technologies, check out some of our other related articles on the sidebar.