We live in a digital age, an era where technology continues to influence every sphere of our lives. Out of all these advanced technologies and gadgets, mobile phones have proven to be the most powerful. A typical smartphone has more computing power than most computer systems available in the market today. Smartphones keep us connected and have revolutionized the way businesses operate. Businesses and organizations from all over the globe are rapidly moving towards mobile apps as they have caused a paradigm shift in customer behavior. To deal with this change, corporations are investing heavily in mobile application development.
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What is the Importance of Mobile Applications?
Here are a few interesting statistics that illustrate the importance and the potential of mobile app development for businesses.
- Mobile app revenue generated via app store sales and in-app advertising will rise to USD 189 Billion by 2022.
- The total number of mobile application downloads worldwide in 2017 was 178.1 billion.
- Mobile ads accounted for 72% of the total U.S. digital ad spending in 2019.
- A typical American adult will spend an average of 3 hours and 23 minutes consuming non-voice media on his/her smartphone.
- A typical user spends an average of 69% of their media consumption time on smartphones.
- An average mobile user accesses 40 apps per month.
- Almost 60% of Google search queries originate from a mobile device.
- 68% of companies from all around the globe have made mobile marketing a major part of their overall marketing strategy.
- People research brands and products on their mobile before making an in-store purchase. This form of online spending has crossed the $1 trillion mark in the U.S.
All these statistics illustrate the fact that mobile apps are the ideal way to reach consumers. Everybody prefers doing things on the go and businesses need to tailor their customer engagement strategies according to the latest customer behavioral trends.
Customized Mobile App Development for Businesses
Whether you are a small-sized local business or a large enterprise with a presence in multiple countries, it is time to think about investing in native mobile apps. This approach will give you an edge over your competitors and help you remain connected with your customers.
What Factors Do You Need to Consider When Developing a Smartphone Application?
To ensure that your company gets the most out of your mobile app then you need to spend time outlining your strategy to determine the results you and your team are expecting. Here are the factors that you need to take into account to grow your business:
Q1. Will the app extend existing functionality and how?
Q2. How will your target audience react to the app?
Q3. How much investment will be required initially and what are the ongoing costs?
Q4. Which platform(s) will your app support?
Q5. What new functionality will be delivered through the app?
Why Your Business Needs a Mobile App?
Mobile phones have become an integral part of almost every business. Investing in mobile app development is an important project and should not be taken lightly. We understand if you are still on the fence about it. Here are eight reasons that will help you decide:
Embrace the Mobile Age
If you are still thinking that the future is mobile then you are mistaken. The mobile revolution is already here, the present is mobile! E-commerce and mobile apps have triggered an era of Omni-channel retailing.
Every industry, from fashion to technology, now offers quick online purchase options. Whether consumers are looking for the latest high-end fashion brands or the latest Apple gadget, online shopping is the most convenient option. Having a mobile-optimized website and/or a dedicated app is an excellent way to attract loyal customers.
A Powerful Branding Tool
Mobile apps can be a powerful tool that can be used for promotion and branding. Once installed, an app works as an always-on link to your customers. You can offer push notifications about your latest deals, offers, and updates. Use the app to gather instant customer feedback by administering mini-surveys, which helps you gauge what your customers think of your brand. Ensure that the app has an intuitive and user-friendly design to make it easier for customers to interact.
Easy and Secure Mobile Payments
Mobile payment methods have become more secure making it a convenient option for transactions. A mobile app can easily integrate mobile payment methods that allow your customers to make in-app purchases. This also ensures customers that their data is secure and will not be tracked by any third-party cookies.
Stay in touch with your customers
Every business wants to turn online interactions with customers into transactions and finally transition to an ongoing relationship. Mobile apps can help with these three steps to keep customers locked in and engaged. Customers will enjoy the ease of use and accessibility of the app and are likely to respond to alerts and notifications. You can also extend customer support services by encouraging your customers to send messages from within the app.
Capture important customer data instantaneously
Customer data gathered through a native app helps you gain insights into customer behavior. You can track customer origin, interest levels, purchase history, and much more. This data can be analyzed to learn exactly what makes a customer click (or tap) on that buy option. Another major benefit of having this data and the requisite analytics in place is the ability to customize content. Each customer can be shown relevant content and offers based on their history.
Anytime anywhere access
An app is the virtual presence of your business that resides on a customer’s smartphone. This means your customer can access all the information they need any time they want. They can make new purchases, track their orders, and get in touch with customer support representatives. This convenience of interaction creates customer loyalty and helps boost sales.
Increase in customer engagement
An application can be a one-stop shop for information and updates about your business. Delivering product updates to existing and potential customers is much easier if they have your app installed. Your customers can also sign up to receive instant notifications every time you make changes to your content or revise information. For example, informing them if an out-of-the-stock item they were interested in has been restocked.
Mobile apps are an invaluable tool that works as an online store, customer service, and advertising portal. This creates a powerful virtual presence for your business. Customized app development is a wise investment regardless of your business size or type. So, invest in a powerful internet connection and start developing your smartphone application right away.