Meta Description: Marketers are continuously trying to adapt to the ever-changing business environment. Video marketing has become a necessity in the world of marketing.
Businesses use different video marketing techniques to promote products and services. An effective marketing campaign offers multiple benefits. These include increased user engagement and sales. Video marketing seeks to provide engaging content to the target audience. Moreover, brands use different platforms like YouTube and Spectrum Packages for product promotion.
The demand for video content is continuously increasing. More than 60% of consumers say they make a purchase after watching branded social videos. Similarly, about 70% of customers say they gain product information through videos. Here are four reasons why you should focus on video content marketing in 2021:
Video Consumption Is Increasing on Smartphones
Video consumption is on the rise. People spend more time watching videos on their smartphones. Surveys show that mobile devices contribute about 75% of views to videos. Moreover, over 4.8 billion in the world own a smartphone. The figure roughly translates to 62% of the world’s population.
Your video content should be optimized for both mobile phone and desktop users. You can choose from horizontal and vertical video-playing formats. Social media platforms like TikTok and Instagram stream videos in vertical format. Also, make sure that you provide captions and subtitles for your video content. Captions and subtitles are added convenience for international audiences and people with disabilities.
Video Content Is Comprehensible
Video content is easier to grasp than image and textual information. It enables marketers to condense complex information into digestible bits. Many companies use FAQ videos to address consumer questions. On the other hand, customers find video content extremely convenient.
You can convert information-heavy articles into informative videos and get more viewers. Moreover, you can create product guides. Videos can help you increase your sales by attracting more consumers. Consider adding informative videos to your website’s landing page for added convenience. You can also use animation in your videos to attract more viewers.
Video Drives Engagement
Businesses are focusing on video marketing to interact with their customers. This is happening at large in the era of the pandemic. Many brands have stressed the importance of video content. Consumers share similar views. Many believe that video helps them make informed decisions about a product or service. This is in line with the fact that video consumption has increased in the wake of COVID-19.
Moreover, videos receive greater engagements as compared to sponsored photos on social media. Organic videos perform likewise. Videos also fare better when it comes to conversion rates. A single video can achieve three times the click-through rate as compared to photos.
You have to optimize your video for each social media platform to achieve desired results. For example, you can run two to five-minute-long videos on Facebook. On the contrary, Twitter and Instagram will only allow you to upload shorter videos. Consider adding a description to your videos to increase engagement. Most users scroll through social media without listening to videos.
Video Improves Website Ranking
Video aids in improving the bounce rate of your website. You can add videos to your website’s homepage and customer service page. This way you can encourage users to spend more time on your website. Websites that use video content are more likely to rank higher on search engine result pages (SERPs).
Google uses various algorithms to gauge websites for quality and quantity. These tools use various ranking factors to rank websites. Dwell time is one of these factors. It refers to the amount of time it takes for a person to return to the search result page from the website. The metric allows Google to determine the quality of a website.
Video content marketing is thriving. It is a great way to improve your website ranking on the Google search page. Moreover, you can leverage video content to provide a seamless experience to users. Make sure to add a call-to-action button to your landing page. For instance, take a look at the landing page for Charter customer service. You’ll see multiple CTAs on the page. That said, what is your favorite video content marketing strategy? Tell us in the comments sector below.