Packaging keeps things organized. Customers generally think they shop. But, a lot of subconscious thinking goes in when a customer is presented with a choice. The decision to choose one product over the other will be made in a split second. And what helps them with this decision is the packaging. A good packaging design knows its customers and gives them a feeling of rationality and satisfaction while still appealing to their emotions and preferences. An effective packaging design differentiates between a successful product and the one that sits on the shelf.
What is product packaging? Product packaging design is the creation of the exterior of the product. A lot goes into packaging a product. You need to select material, graphics, colors, fonts, and much more. You should tell a story, engaging the customers through sight and touch.
Why is Product Packaging important?
A good packaging design has a ripple effect on individuals according to marketers. If a customer finds a unique and appealing, he is sure to take photos and share them with his close circle or post it on social media. This would create a chain effect, making your product visible to thousands of people. It is a great way to increase customers for your product. Also, a good packaging design would make a lasting impression on your customer. Get more information about top brand identity design agency.
The Crucial Questions
There are 3 crucial questions that you need to answer before you start the process of designing the exterior of your product.
What is the product?
This isn’t a tricky question. You will know about the product you are selling. Look for its materials and size. Answering this question will help you determine logistics for product packaging. A delicate product will need more secure packaging.
Who is buying the product?
Once you decide upon the logistics, the next question is who is the buyer of your product. The product must be appealing to its ideal customers. It is important to know your consumer before starting the process. If the products are for elders, the text on the packaging needs to be larger. If the product is for kids, needs to have animated figures to grab their attention.
How are customers buying the product?
There are many places where you can sell your products like supermarkets, boutiques, or online stores. Every medium requires different kinds of packaging. For online stores, the product should not have a lot of space as it would damage the product. For supermarkets, you should focus on your product stand out from the competition. Finally, for products being sold at boutiques, you will need to focus on making it more attractive to catch the attention of the customers.
Resources for Packaging design inspiration
As packaging design plays a crucial role in the development of your brand and promotion of your product, the process requires extensive research into the latest trends and practices. Balancing out innovation and creativity is the key to effective design that will give you an edge over your competitors. Many businesses will be looking for a packaging design firm to get expert help on designing packaging for their products. However, if you want to invest your time in designing your product, there are a number of resources online to help you with the process. The internet is filled with images of inspiration. You must be wondering how and where to begin the process and get inspiration to keep going. Here are five resources from where you can get inspiration for your packaging design.
Dieline is the most visited and sought-after design website in the world. The objective of Dieline as stated by them is” to build a global community of practitioners and push the industry towards more sustainable solutions with innovation and creativity.” They have been creating design content for the past 10 years. In addition to this, they have an award on their name issued for innovation. The Dieline has grown to become a benchmark for global packaging innovation. Do check their site to get inspiration on sustainable design.
We and the Color
The website We and the Color are not particularly for designs. They cover topics ranging from web publications for design and art to projects from various creative fields. From illustrations, fonts, photography, and the website has got you covered. Though they cover various aspects, design is transcendent of division. The trending things in the world of architecture is sure to have an impact on design.
World Brand Design Society
World Brand Design Society was launched with the objective to provide a supportive community for students and professionals who are pursuing design as their education or job. They do this simultaneously while highlighting and addressing societal challenges. Their main focus point is exclusively on design. Their website has separate search categories for information related to the industry. Visit their website to find hundreds of design inspirations.
DesignBoom is the first ever digital art and design magazine, launched in 1999. Since its launch, DesignBoom has garnered a huge following. It has even set the golden standard in the design industry. They do deep research and seek out the most innovative projects from budding artists to influential agencies. They have a dedicated section for innovative packaging design. You need to check their site to know more about their activities.
Since its arrival in 1963, Packaging Digest is known for its delivery of news, trends, best practices, and new technologies to packaging executives and engineers at companies in various markets. They provide inspiration for individuals for design projects. Apart from this, they cover topics relevant to business producing products for consumers. In the present times, their education section is covering the information on how the current pandemic has impacted the supply chain.
Great designs emerge out of innovative minds and great inspirations. Gather all the required information. Do thorough research and refer to as many sources as possible and start working on your packaging design strategy. If you are looking for Packaging Design Firm, choose one that fits your interests and delivers work with perfection.
Hermit Chawla is a Marketing Manager at Spark Design. He would love to share thoughts on Design Firm, Lifestyle Design, Branding Firm, Exhibition design etc..