Are you on the fence about investing in content marketing?
Maybe you’re in this situation because you’re already crushing your sales goals with other digital marketing strategies. Or perhaps you’re hesitant because you don’t have the skills to craft content that can sell. Or you think content marketing isn’t worth the hype.
Regardless of your position, one thing is certain: the benefits of content marketing can take your business to the next level.
What are these benefits, you ask?
Well, ask no more! Just keep reading and you’ll learn about what content marketing can do for your business.
Content Is Fuel for SEO
If you have a digital marketing strategy, you probably know about search engine optimization. SEO involves implementing a wide range of techniques, all working together to boost the search engine ranking of the website’s pages.
If you’ve never used content in your digital marketing strategy, you’re at a big disadvantage. When it comes to SEO, content is king.
Content, typically through blogging, provides the information that users are looking for when they search on Google, Bing, and other search engines. When you have an active blog with optimized content, chances are it will show up in search engine results. Research shows that websites with a blog have 434 percent more indexed pages.
Content Drives Website Traffic (Lead Generation)
As an online business, website traffic is everything. If your ecommerce site isn’t getting any traffic, you aren’t making any sales.
For this reason, you’re always looking for ways to boost website traffic. Have you tried content?
Blog content can increase website traffic multiple-fold. From the simple fact that blogging helps your website rank highly, you can see how content can draw in more traffic. And with more traffic landing on your site, you stand to make more sales as long as you have an effective lead conversion strategy.
Increases Customer Engagement
About 60 percent of customers believe that offering gifts and discounts is the best way to fire up their engagement, but that isn’t the only way. Content is also an effective strategy for increasing customer engagement.
A blog can create engagement in various ways.
One, if you enable comments on your blog post, anyone who reads your posts can leave a comment or perhaps a question. You can also respond to the comments, which is how you create engagement.
Two, customers can share your blog posts on their social media pages, potentially increasing your brand’s visibility. You can also share the blogs on your business’s social pages, where they stand a greater chance of creating more engagement.
Easy to Track Content Performance
Like anyone who invests in digital marketing, you want to know that your strategy is working. There are tools to enable you to see the performance of your campaigns.
It’s no different with content marketing. You can use analytics to see how the various types of content you’ve deployed are working. With this data, you can make tweaks here and there to improve performance.
Reap the Benefits of Content Marketing
If you had any doubts over the benefits of content marketing, by now they should have vanished. Content is king, and as we’ve demonstrated, for good reason. Your biggest task now is to design a content marketing strategy that works.
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