Digital marketing has successfully empowered businesses through intelligent advertising campaigns to target the audience more precisely. Its rising popularity has also opened numerous doors for employment and flooded the market with various internet marketing courses.
More and more IT aspirants and marketing aspirants are getting drawn towards this field. If you’re confused regarding which digital marketing course to pick up from this ocean of options, then you have come to the right place. This article brings you the top 7 digital marketing certifications that you must look out for in 2021.
7 Best Digital Marketing Certifications For 2021
Certified Digital Marketer
The first digital marketing training and certification in this list is the “Certified Digital Marketer”, also known as CDM, offered by Koenig Solutions. An extensive training programme covering a wide range of online marketing niches, CDM is an updated certification that can be immensely helpful if you want to be a digital marketer.
Some of the modules covered are as follows:
- Marketing Strategy 2.0
- Content Marketing And Lead Management
- Web Development And Design
- Web Analytics
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Video Marketing
Besides flexible schedules, Koenig Solutions also offers the option to take group training or 1-on-1 training as per your comfort.
Google AdWords Certification
Google AdWords is a digital marketingplatform that allows businesses to target their audience through an online pay-per-click (PPC) advertising model and show their profiles on the top of the search results page.
Having become one of the most powerful advertising tools available today, getting enrolled for this Google digital marketing courseand learning the campaigning techniques is recommended for all aspirants. Moreover, when Google itself certifies you, your resume gains credibility.
HubSpot Content Marketing Certification
Whilst the creators are already playing their roles and delivering top-class content, it is equally important to advertise this content in the right manner so that the reach and the conversion are positive.
Content marketing requires creativity and smartness besides learning the core principles, tools and techniques, etc. Through HubSpot’s content marketing certification programme, you can hone up all these skills and tighten your grasp of creating effective marketing strategies.
Hootsuite Social Media Marketing Certification
Talk about social media management and marketing, and one of the first names that pop up in the experts’ minds is Hootsuite. A leading social media management platform, Hootsuite offers numerous social media marketing courses for beginners and those at advanced stages.
Some of its certifications and their digital marketing course costsare as follows:
- Social Marketing Certification- $199
- Advanced Social Advertising Training- $249
- Advanced Social Media Strategy- $999
- Social Selling Certification- $299
Facebook Blueprint Certification
A massive space in advertising is occupied by one of the leading social media giants- Facebook. And learning about marketing strategies, approaches, campaigning, etc., from the boss itself is not a small deal.
Facebook Blueprint offers certifications at associate, professional, developer and manager levels. By getting certified by Facebook, you can increase your stakes of getting into a reputed organisation by multi-folds.
Another prominent name for digital marketing- YouTube, is one of the biggest platforms for video marketing and advertising. Home to the world’s second-largest search engine, now it also offers free-of-cost certification to build your command over creating YouTube channels, optimising and monetising them, etc.
If you seek an entry into the field of video marketing, then enrolling for this certification should be one of your top priorities.
Professional Digital Marketer
Offered by the American Marketing Association (AMA) in partnership with LinkedIn Learning, the Professional Digital Marketer certifications can stir up your confidence and prepare you to face and solve business challenges.
You can receive top-class digital marketing training onlinein marketing management, content marketing, and sales management. Although two to four years of professional marketing experience is recommended before applying for the certification program, there is no mandatory eligibility requirement.
Digital or Online or Internet Marketing is a vast space consisting of numerous fields and more new domains budding as technology advances. To be a part of this competitive world and become its master requires vigorous training and upskilling. Through the certification programmes mentioned above, you can brace yourself for the biggest of the advertising campaigns and successfully lead and execute them.
Also Read: – 11 Digital Marketing Courses You Should Check Out