When you start a blog, you probably initially do everything on your own. You may be able to do that because the work is somewhat limited before you enter a period of growth. You might not have a choice, either. You may have no budget as you grow.
Once you do experience a bit of growth, it can give you new opportunities to build your blog more. That’s when it can become necessary to outsource some of the work.
To be a successful entrepreneur, one of the most important things you can do is know when it’s best to outsource to manage your own productivity and scale your website.
Everyone is different when it comes to what they should outsource.
The primary rule is that you should outsource those things that are most time-consuming and that you enjoy the least. If you don’t like doing something, it’s tough for you to give it the attention you should.
With that in mind, the following are some of the blog tasks that might be worth hiring help for if your goal is to expand your site and build it upward in the coming year.
Guest posting means that you create content that’s published on other people’s sites. So why would you do that when you probably have a long list of your own content to create?
Guest posting means you can add a link back to your own site. That’s incredibly important for your SEO. Links from quality sites are one of the primary ranking factors for search engines. The idea is that when other sites are willing to link back to yours, then you’re producing high-quality, authoritative content.
A backlink is like a vote of confidence.
With that being said, it’s tough for people to come across your content and share it when it’s not already ranking.
That’s where guest posting comes in, but it’s incredibly time-consuming.
Blogs with a fair amount of traffic can get hundreds of emails about guest posting opportunities, meaning that you have to do a lot of outreach and have eye-catching pitches.
All of this takes a lot of time, so consider outsourcing here. Even if you write the actual guest posts once your pitch is accepted, you might want to hire someone to reach out to relevant blogs and then track the responses you get.
In general, link building is something to consider outsourcing. You need to have someone who can work to build relationships with other bloggers and website owners so that you’re consistently building your link profile over time.
Having great keywords that are a balance of competitiveness and volume is integral to any blogging strategy. It can be time-consuming to find the right keywords and vet them, so this is an excellent place to outsource.
Something else you can do along these lines is to hire someone to go through your old posts and optimize them for certain keywords if they aren’t already.
Editing and Proofreading
When you’re writing posts for your site, you may use Grammarly and proofread them yourself, but nothing’s going to get them quite as perfect and publish-ready as having another person edit them as well.
It’s hard to edit our own work, and we tend not to see our mistakes.
Hiring an editor or proofreader on a freelance basis can up the quality of your work, and you can spend less time on related tasks.
When you’re growing your blog, you also want to create an email list. A high-quality email list isn’t just a way to reach your audience. If you ultimately decide to sell your blog, having that list will increase the value so you can ask more for it.
Your subscribers are putting trust in your site when they share their email addresses. You need to be sending them content that’s relevant to them and solves problems for them.
You also have to be strategic in terms of things like the frequency of emails and when you’re sending them. You never want to flood their inboxes. If you don’t meet your subscribers’ expectations, you’re going to see a lot of unsubscribes and bounce rates. You might also be sent directly to spam.
When you outsource list building and email marketing to an expert, this is their sole focus. They’re going to know how to put your resources to best use and effectively get people to sign up for emails and keep opening them.
Outsource email specialists also tend to have systems in place already that will increase production time and quality.
Email marketing and list building are big endeavors, and if you’re running a blog, you already have a lot on your plate. Plus, you likely don’t have the expertise needed.
Should You Outsource the Writing?
If you’re operating a blog, you’re probably already creating the content. If you’re creating all of it, you might want to outsource some of the writing.
There are pros and cons to this. If you have an established voice, your audience may not like the deviation from that with other writers. At the same time, adding another writer can integratea fresh perspective and can also help improve the authority of your site, particularly if the writer has an impressive bio.
You could save your time and energy for the more in-depth content if you hire someone to help you.
Some blog owners will also do the final, higher-value tasks associated with creating content. For example, you might have an outline created, and then someone could give you a rough draft of the content. From there, maybe you build out that content, add detail, and perfect it. Overall whether or not you outsource some of the writing is up to you, but if you are a writer, you don’t want to outsource it all. This is a place where you can use your talents and put your time to good use.