What Is MSP Marketing and Why Does It Matter?
Most businesses don’t know what MSP marketing is and how to implement different MSP marketing strategies. This is one of the most sensational times for the worldwide managed service providers. According to studies, the MSP industry is estimated to grow into a $376 billion industry by 2025.
So, what is MSP marketing? And why does it matter in today’s market? Read on below to find out.
What Is MSP Marketing?
Have you recently started a managed service provider company? Whether your company is new or you’ve been in the market for a while, you have probably thought about marketing your brand to potential customers.
MSP marketing is considered the process of advertising and promoting your MSP business. Marketing sparks interest in new customers. MSP marketing allows you to create a point of contact between your Managed Service Provider Company and prospective clients.
As part of B2B businesses, MSPs use the same marketing methods as other B2B businesses. However, MSP businesses face unique and distinctive challenges. These challenges are related to fully managed and operated information technology services.
If you want to succeed in your MSP marketing strategy, ensure you incorporate digital and traditional marketing methods. Your target audience could find your business through online searches. They could also find you through email inquiries and even word-of-mouth recommendations.
Why Does MSP Marketing Matter to You?
Although we exist in a modern digitized world, traditional marketing methods are still valid. MSP businesses are still using word-of-mouth referrals to generate new leads. Including online and real-life referrals in your MSP marketing strategy is an effective way to attract new clients.
Unfortunately, you can’t rely on word-of-mouth referrals only to develop and grow your company. Thus, you will also need to include other marketing campaigns. This will ensure that you’re actively growing your business and generating leads.
If you don’t join the online platforms, you will be missing out on a big chunk of your target audience. You will also have a competitive advantage against your competitors.
With almost all MSP businesses using platforms such as LinkedIn, Facebook, and Twitter to promote and market their products and services, you wouldn’t want to be the odd one out.
The Best MSP Marketing Strategies to Help You Grow
Different MSP businesses take advantage of numerous marketing strategies. This helps them boost their brands and increase leads. Understanding the various marketing strategies and including them in your advertising campaigns is the best way to find a customized strategy for your business.
Below are the best marketing techniques to help your MSP business grow:
- Referral Marketing
Referral marketing is one of the most undervalued techniques by many MSP businesses. Unfortunately, most marketing teams often think that referrals are useless. However, they are one of the best ways to generate new leads for your business.
When a happy customer refers another customer to your business, it fosters trust. Referral marketing is also the most effective way to attract and retain new customers. Thus, increasing your sales and ultimately your profit margin.
Start by offering your current customers’ referral deals and discounts. It would be best if you also considered planning referral content and conducting events. This way, you can reward customers with the highest number of referrals within a specified time frame.
- Using Social Media Platforms
Social media platforms are among the essential tools for branding and marketing a business. Using social media will help you directly engage with your target audience. It will also increase brand awareness.
Social media is the most effective way to establish your business as an industry authority and a trusted expert. Talk to Stuart Crawford today to help you create an effective social media marketing strategy.
But you will need to create and post relevant content, photos, and videos regularly. Ensure you use more than one social media platform.
Use your business account to create and share unique content about relevant industry news. You can also share educational tips and video tutorials that your target consumer would like to see.
Remember to include images, hashtags, and videos when posting your content. This will add a personality to your wall. Unique content also builds brand credibility while generating relevant leads.
- Email Marketing
Most businesses often take email marketing for granted. However, it’s one of the most efficient marketing techniques for generating sales. It’s also affordable and effective.
Email marketing helps you better connect with your customers, and IT leads. It’s also the best way to share product updates, company newsletters, and any educational materials. To create a successful email advertising strategy, you must ensure you have a diverse list of high-quality supporters and subscribers.
You can do this by getting email addresses from business cards you collect at events, existing client base, and prospectus clients online. If you have a business app, ensure you also collect your users’ email addresses from the application’s login information.
The Best Way to Implement Your MSP Marketing Strategies
Creating an effective marketing strategy for your MSP business is not a walk in the park. A marketing agency could help you develop a customized approach to fit your business needs. Many MSP businesses and IT service providers often don’t know how to implement the above-listed marketing strategies.
Most businesses today have disjointed, disorganized, and improvised marketing strategies. Such a strategy is more likely to fail and generate fewer sales. If you can’t structure your marketing strategies into an effective system for easy execution, it won’t be easy to attract new customers or retain existing ones.
If you need any help developing and implementing your MSP advertising strategy, it may be time to hire an MSP marketing company.
Now You Understand the Fundamentals of MSP Marketing
Creating an effective MSP marketing strategy requires an integration of both traditional and digitized methods of marketing. However, without a well-thought-out plan, you can’t reach your target audience.
In the past years, most MSPs often relied on referrals and word-of-mouth to generate sales and grow their businesses. Today things have changed, and every business needs to have an online presence to optimize its reach.