As an ecommerce business, it is imperative to understand the right marketing strategies to stay ahead of the competitors. Today’s digital epoch ensures better possibilities of reaching out to the target audience. As the world has become video-centric, reaching out to prospective customers has become quite effective. So, here go the video marketing trends that marketers should understand in 2021. Let’s learn them, one by one.
1. The Use of Videos in 2021
One of the significant marketing trends pertains to the use. Studies indicate that video marketing has become an impressive marketing tactic ever since a year and a half. Out of all businesses that make use of videos, nearly everyone states that they have been planning to continue implementing such a strategy in the future too.
That’s not enough. In fact, more than half the users regard it as a significant part of their marketing strategies. Just in case you wish to choose the most current marketing trends, you must understand what marketers are using for the production of these.
2. The Boom of Live Streaming on Smartphones
Video marketing has emerged as a popular marketing strategy, and live streaming is just set to become one of the most trending video marketing tactics this year. Studies indicate that a majority of consumers will get video streaming apps installed on their smartphones.
Considering that the users have apps installed on their phones, it means videos streaming apps are already a buzzword. And in case you want to learn about the videos marketing trend, stats say that video marketing is still getting even more popular with each passing day. According to predictions, the sector is set to continue to grow this year, with video marketing being a promising trend.
3. Emergence of Short-Form Videos
The next thing that videos marketers should learn is about the emergence of short-form videos. As a matter of fact, the short-form videos will continue to trend as the world enters the 2021 market. This particular videos marketing trend got spurred over the past few years.
And this year, with Instagram Reels, possibilities are rife that there would be incredible monetization opportunities for the content creators, improved look, ability to sell services and products, and enhanced videos editing tools.
If this is anything to believe, there are high expectations that see greater adoption of Instagram Reels in 2021. Implementing the best marketing strategies in 2021 will require short-form, energetic, and fast-paced videos that are certainly amongst the popular marketing trends.
4. User-Engaged Video Content
Customer-generated content plays a quintessential role in marketing strategies, and content is nowhere exceptional. User-generated videos rank amongst the top-notch marketing trends. The effectiveness in attracting the users & keeping them engaged happens to be clear. As a matter of fact, the user-generated videos receive multiple views as the branded content.
However, that’s not enough. Studies also indicate that the users who land on one site spend twice as much the time on that site! All in all, user-generated video content does a better job when it comes down to converting users into leads or sales. The possibilities of such users arriving on the ecommerce site through the videos and carrying out the purchase are higher.
But regardless of whether your business operates in the industry or not, the user-generated video content happens to be something that you must be incorporating into the marketing strategy this year.
5. Educational Videos and Online Training
Ever since a year and a half ago, the COVID-19 pandemic forced personnel to work from home. However, students have also had to adapt their classes digitally. Students from primary schools to universities now learn from home. With that said and learned, video marketing’s big trend has a close connection to e-learning.
The e-learning market has already been experiencing a massive surge. And this growth takes the market value to around half a billion in 2021. Educational videos and online learning have changed the shape of the videos marketing trends in 2021.
6. Development of Video Ads
It goes without saying that the growth of video ads doesn’t show any signs of stopping! And it continues to rise over the next couple of years. In simpler words, brands’ expenditure on videos ads will emerge by a whopping percent.
So, this particularly means that the competition for advertisement space will get fierce. Just in case you wish to excel at it, all you need is to understand the facts and facets concerning the marketing trends!
7. An Introduction to Interactive AR Content
So, the next thing that video marketers should learn is the fact that interactive AR content has got introduced in video marketing trends of this year. With the development of the use of augmented reality and virtual reality, the market is forecast to emerge over some years.
And considering the popularity, it’s something that you can consider in the video marketing strategy this year. As a matter of fact, it happens to be a great alternative to an in-person shopping experience that may continue to be limited while heading into 2021.
8. Emergence of Shoppable Videos
As ecommerce is set to, more brands start to create straightforward shopping experiences for the consumers. One of the most promising marketing trends in that direction is the emergence of shoppable videos. These videos offer interactive experiences for purchasers as it enables them to purchase products getting advertised in ads from content.
As a matter of fact, it happens to be one of the most prominent marketing trends. In fact, engagement rates of shoppable videos (conversions and clickthrough rates) have surpassed display advertising, and it is going to emerge in the next couple of years.
So, these are the video marketing trends that every marketer should learn. Insights into the top video trends must help you get better access on how to approach videos marketing tactics that go forward. Thus, without delaying much, start applying these techniques and make a name for yourself as one of the best videos marketers in town!