What do roads and websites have in common? Both are built to handle traffic!
However, while high traffic on the road is a thing nobody wants, high traffic on a website is very welcome, especially if you’re a business owner. And unlike on the road where traffic will naturally build-up, on a website you have to put in some work before you can start seeing any traffic.
This brings us to the whole point of this article: how to drive traffic to your website.
Whether you’ve built a brand-new website or you’re struggling to bring traffic to an old website, these methods can deliver the results you want.
1. Build a Search-Friendly Website
Did you know organic search is responsible for over 53% percent of website traffic?
This is to say, a potential site visitor is more likely to find your website when performing an online search compared to any other method. Is your website search-friendly?
A mistake some website owners make is building a website with search optimization in mind. Sure, you can always optimize the site for search later on, but starting right off with a search-ready website gives you a head start.
There are many factors that go into the development of an SEO-friendly website, including the design, and choice of a domain name. If you’re an SEO noob, it’s best to outsource your website design and development to professionals.
2. Content Is a Traffic Magnet
A no-frills business website with a home, product/service, about, and contact pages can work, but when your goal is to get more traffic, you need more content. This means creating a business blog that’s attached to the website.
Companies that blog receive more website visitors than those that don’t.
Blogging is an effective way to get website traffic because it enables you to use the various keywords that are associated with your business or product/service. The more you create quality blog posts, the greater the chance that those posts will show up in search engine results.
When a search engine user ends up on your blog, they can easily navigate to the website, depending on how well you work the call to action.
If you don’t have the time or expertise to create content, engage SEO content writing services.
3. Online Directory Listings
Many customers read online reviews about a business before they make a decision to visit the store. Online directories like Google My Business, Yelp, and Thumbtack, provide users with the platform to rate businesses and leave comments.
Listing your business on these directories, especially Google My Business, can help bring more traffic to your website. You’ll be able to link back to your website from these directories, making it easy for people to click through and land on your site.
4. Social Media
If your business isn’t on social media, you’re leaving money on the table. Regardless of the age of your target audience, one thing is guaranteed: They are on social media.
You just need to find their favorite social channels, create a business page, and starting posting quality content that links back to your website. Do this and you’ll see a good number of social media users ending up on your site.
Drive Traffic to Your Website the Easy Way
Why spend money on PPC ads when you can drive traffic to your website without spending a dime? Start by building a search-friendly site, make use of online directories, have a content plan, and leverage the power of social media.
Do you need more digital marketing tips and advice? Explore our blog!